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First published in 1983, jay levinson s guerrilla marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. Apr 19, 2011 jay conrad levinson is the author of the bestselling marketing series in history, guerrilla marketing, plus 27 other business books. Guerrilla marketing uses unconventional means to achieve conventional goals, it relies on time, energy and imagination rather than a big marketing budget. His books have sold more than 20 million copies worldwide and appear in 62. His books have sold more than 21 million copies worldwide, appear in 62 languages, and. Marketing involves customer interaction, maintaining a strong consumer base, as well. Oct 08, 2004 packed with information, this stepbystep guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, web sites, sources of free publicity, directmail marketing, winning proposals, and more. He is regarded as one of the leading figures in the marketing world.
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